Carolyn Carver steps into the Director of Advertising Sales role at The Post and Courier with a dynamic blend of passion, innovation, and proven revenue-driving expertise tailored to Charleston’s booming business scene. Newly arrived in the Lowcountry, this seasoned media leader—whose career spans radio giants like iHeartMedia and Townsquare Media Group—is eager to build lasting partnerships that propel local advertisers forward across print, digital, and live events.
Carver’s path reflects a relentless focus on integrated media success. She served as General Manager of WPTF Raleigh at Curtis Media Group from 2023 to early 2026, overseeing operations and sales in a competitive market. Before that, as VP of Sales at Greater Wilmington Business Journal, she drove multi-platform growth, and earlier as SVP of Sales at iHeartMedia Greensboro, she honed strategies for audience engagement and revenue.
Her ethos shines through: “My team helps local and regional businesses connect with their desired customer base to drive revenue!” This move to P&C feels like destiny, as Charleston thrives on “relationship selling and that is what my team and myself do best!”
With fresh eyes, Carver praises the area’s warmth: “Charleston’s business community is very welcoming! People are just genuinely nice and want to get to know you and what you could do to help them grow their business.” Trust is foundational: “You can tell immediately that relationships built on trust are really important!”
She’ll lead accordingly: “I lead a team of professionals who understand that in order to be successful, they need to treat their clients with respect, responsiveness, competency, creativity, dedication and a desire to help them succeed!” Expect elevation: “The sales culture is already amazing – we will just continue to take it to new levels and be the best in the business for our clients!”
Carver’s “secret sauce” is her self-named “Passionate Innovation Blend!”—fusing “emotional drive to help our clients (passion) and actionable ideas (creativity) to get the job done!” Passion ignites her team: “I am hugely passionate about helping local business achieve their goals by way of innovative media options. My drive alone gets my team excited and the positivity about being a winning team and celebrating success is at the forefront of how I manage.”
Hands-on coaching defines her: “My support comes in both idea form and being in front of our clients. That is the part I love the most! My team can always count on me to roll up my sleeves and hit the streets with them!”
Reflecting on past triumphs, Carver cherishes bonds beyond business: “I think about and have shared many stories from the years past of great partnerships with clients that have turned into lifelong connections.” Dedication pays dividends: “When you are dedicated to helping people grow their business, the rewards are truly amazing – and in a lot of cases, these business relationships have turned into longterm friendships!”
The trust lingers: “It is a terrific feeling when you know that they trust you and appreciate you long after you no longer are working on their business. I still get calls from prior clients that will ask my advice on decisions they are making.” She plans to foster similar magic here.
In two years, Carver envisions clients raving: “Working with The Post and Courier sales team feels different from any other marketing partner.” Her definition of “different”: “I hope that it does feel different, but in a great way. Different should mean that my team of professionals are making it easy to do business with us!”
True pros build legacies: “That means that they are a resource, an important piece of the puzzle in coming up with innovative and creative ways to help their clients grow their business. Anyone can sell you something once, it is a true professional who can build a long-term relationship and continue to generate great ideas to help their clients succeed time and again!”
As you get to know Charleston, what kind of place do you picture becoming your go-to spot to think big about sales strategy?
“Definitely a coffee shop because I might be a little addicted to caffeine!”
What’s a spicy or unpopular sales or marketing belief you stand by?
“I stand by the theory of ‘committing to at least 3 months’ to really give your strategy/campaign a chance to work! Marketing is an investment in your business! … Investments don’t make you rich overnight!”
Fill in the blank: ‘Local advertising works best when our sales team __________,:
“Local advertising works best when our sales team is invested – committed – passionate – listening with intent – responsive – dedicated – honest – trustworthy.”
Share a fun fact about yourself that your new colleagues and clients might not guess:
“I am a rescue pet mom and I love to garden! No one has ever guessed that I love to garden and maybe that is a direct reflection of my choice in shoes or nail polish! LOL”
Carver’s blend of grit, warmth, and strategic savvy positions The Post and Courier’s sales team for unprecedented local impact — why not reach out to see how she can help you grow your business.