Hannah Turner, Author at Post and Courier Advertising

Vlog Series for Content Marketing

Rather than serving as a trendy bonus component of a company’s digital presence, it’s become a necessity for brands to incorporate video into their content marketing strategy. Because 65% of people are more likely to retain information that they see, video is a strong solution for helping businesses quickly establish thought leadership in the digital age. After all, it’s anticipated that video will account for 80% of all internet traffic in 2019.

The video marketing industry currently has a $135 billion value and there’s no better time than now to claim your piece of it.

What’s the first step?

Three words: Vlog It Up. Otherwise known as a “video blog”, a vlog or video blog is an excellent way to show your customers how and why they should use your product or services. Use a more down-to-earth approach. Take a step back from hard advertising methods that interrupt users and think about fitting in to their experience more naturally. Create a more personal relationship with your customers so they develop a desire for your brand. You can integrate vlogs into your website, social media pages, email campaigns – you name it. It’s a great way to frame and distribute valuable content to internet users.

Why start now?

The future of marketing is visual.

YouTube is the second largest search engine in the world. Therefore, the best time to share your video content is now. Even by simply knowing what a vlog is and the benefits it brings your customers, you’re already showcasing your business as one that’s focused on the future of communication.

Quickly establish your business as a thought leader in your respective industry.

You are telling people about your company, and even more, you’re showing them what exactly you do. 42% of consumers say that video is their preferred way of learning about a product or service. You have the ability to share your knowledge in creative, meaningful ways through how-tos, simple branding videos, and more. For example, the real estate industry is certainly seeing the benefits of vlogging. 44% of homebuyers end up purchasing a property they found through a real estate video.

Gain the ability to reach unlimited share potential.

With the help of easy access social media share buttons and more sharing platforms than ever, videos have the potential to go viral quickly. 92% of users share online videos with their personal and professional networks. Therefore, if you have content worth sharing, prepare for a significant increase in overall following and brand awareness as a result of your vlog campaign.

Add face value to your growing business.

Let people see and hear from the experts themselves. Above all, vlogging creates a trustworthy personal relationship within a business relationship. People are more likely to work with a business that they feel personally tied to and trust as opposed to one that appears to only care about the business transaction. The healthcare industry specifically relies heavily on video to connect with their customers on a more personal level. It’s an excellent way to provide custom answers to important questions such as common procedure specifics, protective measures to combat flu season, and vaccination preparation.