Author: Post and Courier Staff

The Post and Courier launched into the Pee Dee market on May 1, 2023.  Find all the news you need to know from the Pee Dee area and sign up for the weekly newsletter to receive roundups of stories handpicked by Post and Courier reporters.

Regional Information

The Post and Courier is continuing it’s goal of providing quality news coverage across the Palmetto State by launching into Pee Dee, a region in the northeast corner of the state.

It is loosely defined by counties that touch the Pee Dee River watershed –  Chesterfield, Clarendon, Darlington, Dillon, Florence, Georgetown, Horry, Lee, Marion, Marlboro, Sumter, and Williamsburg.  This rural area of the state has historically been considered a news desert, and the Pee Dee staff is dedicated to changing that.

Tim Matthews, Publisher and Digital Sales Director, said, “The first thing is to let the folks in the Pee Dee know that we are here and committed.  Part of my job is to have the pulse of what’s going on as I go around and talk to local business people. I also want to be part of the community by being involved in the Rotary, the chamber and other local organizations. ”

Matthews’ goal as Digital Sales Director is to develop digital marketing plans for small- and medium-sized businesses that includes advertising on digital platforms like Meta, Google, YouTube and others. As the publisher of the Post and Courier’s Pee Dee news operation, Matthews will represent the organization in the community.

Learn more about the Pee Dee staff.

Reach Prime Audiences Before Competitors

The Post and Courier’s launch into the Pee Dee market has created the opportunity for businesses to reach previously untouched audiences.  Your business has the chance to create a lasting impression and relationships with consumers across ten counties and countless industries.  Matthews, who has over 12 years of experience developing successful and strategic digital marketing plans, said, “We have a local partner who handles the creative process including photography, video and graphic design.  Our marketing team can customize an event tailored specifically to your business’ target audience.  We will handle all of the details from start to finish.”

The Post and Courier Pee Dee team will equip your business with the tools to be among the first companies to reach these readers.  Take advantage of the variety of advertising and sponsorship opportunities today.

The Post and Courier is relaunching their climate and environment newsletter with a new name, Rising Waters: Climate Stories of the South.  This newsletter will focus on the environment and climate issues not only facing the South Carolina Lowcountry, but the entire Southeast region of the United States.

Time for Change

Over the past few years, the environment and climate change newsletter, Tipping Point, has been sending to over 2,000 subscribers, but The Post and Courier has decided it is time for a change that will better reflect their journalism and the everchanging state of the environment.

Environment and Climate Reporter Clare Fieseler joined The Post and Courier last December and expressed an interest in starting this newsletter to better connect with her readers, and make sure that they were receiving the environmental science content that they expect from The Post and Courier.

“Some of the same issues I lived through in North Carolina for many years – storms, rising seas, land development and thorny environmental politics – followed me here to the Lowcountry,” Fieseler continues, “I knew that I wanted to give readers a weekly deep dive into our climate coverage to show how it connects to news happening across the South.”

The 2020 series, Rising Waters, documents how the quickening pace of climate change and sea level rise poses an existential threat to South Carolina.  The series was named as a finalist for the Pulitzer Prize in the local reporting category in 2021.

The Post and Courier’s Executive Editor, Autumn Phillips, said, “We wanted this newsletter to continue the paper’s tradition of excellence when covering climate change and the environment.  Bringing back the name ‘Rising Waters’ was a no brainer.”

This newsletter will focus on how climate change interacts with the environment, such as with wildlife, human health, food, housing, migration and more.  Fieseler hopes to share books, trends, scientific insights and more with her readers, and to settle how they can address the environmental changes that are surrounding them today.

Rapidly Growing Audience = Effective Marketing Opportunities

This newsletter is projected to target a highly engaged and specific audience, creating the perfect atmosphere for businesses to capture the attention of these subscribers.  The Post and Courier’s Director of Sales, Wayne Snow, said “The broad insights Clare will bring to our highly engaged audience supports our unending commitment to connecting advertisers that have a desire to capture them.  When it comes to topics like these, we’re excited about the opportunity to marry our customers to ‘Rising Waters’ thoughtful and responsive subscribers.”

Details regarding these sponsorship opportunities will be announced in the coming weeks.  For now, subscribe to the weekly newsletter and donate to support climate and environmental journalism.

Rising Waters: Climate Stories of the South will be sent directly to subscribers emails every Friday at 8 a.m.

After nearly nine years with The Post and Courier, Reva Henderson was promoted to Director of Revenue Operations in October 2022.

She started on the ad operation team managing local and extended campaigns and third-party vendor relationships. From there, she became one of the original team members of King & Columbus – a full-service marketing and advertising agency run by Evening Post Industries, the parent company of The Post and Courier. She served as a campaign strategist as well as interim director, and for the past two and a half years, she was the Director of Client Services for King & Columbus.

As Director of Revenue Operations, Reva oversees the advertising department’s day-to-day tasks including campaign implementation, ad design, and production, campaign strategy, and client services and retention.

“Working alongside the new Director of Sales, Wayne Snow, in my new role I am looking forward to getting back to the core of business by finding ways to increase efficiencies and processes for all teams,” Reva said.

Born in Wilmington, North Carolina, and raised in St. Petersburg, Florida, Reva holds a Bachelor of Science degree in Public Relations from Florida State University.

Reva and her husband, Robert ‘Trey’ Henderson, have been married for eight years. They originally lived in Avondale in West Ashley, but have been in Park Circle for the last five years. “We love to see the area up there expand and grow with restaurants, parks, and shops!” she said.

In 2021, her son, Robert IV, was born. Today Reva stays busy working full-time and keeping up with her very active almost 2-year-old.

Last year, Reva was included on the task force to oversee the transition to NetSuite for the advertising department. The new system allows many departments, such as advertising and finance, to work in one system. The program helps with managing the process of ad order entry and with reporting ads and daily advertising functions. Her hard work during the transition earned her The Post and Courier’s Leadership Award in the fourth quarter of 2022.

Her management style combines no-nonsense problem-solving with effective communication and support. Her knowledge of the company and understanding of how tasks should be accomplished provides those in her department with the tools to properly get their jobs done. This approach creates an open work environment for her team, and a relationship built on trust and mutual respect, proving her to be a competent and reliable director.

Outside of work, Reva enjoys going to the playground with her son, taking her dog on long walks and visiting local breweries with friends and family.