Blog

The Advertising Spotlight

Blog

Updates, Events, and Client & Employee Highlights

What is Demographic Segmentation? Demographic segmentation is defined as a market segmentation method that looks at variables such as age,
Apple’s iOS 15 email privacy updates are revolutionizing how email marketers pull data. Data allows us to figure out what’s
Apple’s iOS 15 email privacy updates are revolutionizing how email marketers pull data. Data allows us to figure out what’s
(Charleston, S.C.) The Post and Courier has recently published a special report detailing how the melting ice in Greenland is
Digital Readiness: What does it mean and why is it important? Technology is constantly changing and advancing. How many times
As The Post and Courier grows digital subscribers, we continue to nurture our print roots. Leading the charge is former
The Post and Courier has a new home! Effective September 1, 2021, The Post and Courier's business offices, newsroom, advertising,
Digital Marketing Manager Stephanie Dill steps into a new role, Associate Director of Marketing - Digital Subscriptions, on the tail
August was an important month for all of us at The Post and Courier. From moving to a brand new
Autumn Phillips, Executive Editor
The Post and Courier says goodbye to Executive Editor Mitch Pugh, who will be leaving Charleston after eight years to
The Post and Courier wins big at the South Carolina Press Association’s 39th Annual PALMY Awards! Twenty-two PALMY Awards, the
On June 30th the Head of Instagram Adam Mosseri announced publicly that Instagram was “No longer just a square photo-sharing
As any good business owner knows, your audience drives your success. Why? Because without an audience, you are not selling
  The exhaustive end to a long-running investigative story came on Tuesday, May 25, at the Charleston Gaillard Center. “‘I
As a proud sponsor, The Post and Courier had to opportunity to watch as history was made at the 103rd
We're thrilled to announce Alex Kellner as the Post and Courier's new Advertising Director. He replaces Michael Chauvin who recently
Let’s be honest, it’s not the year 2005 anymore. Fifteen years ago if you were looking for video marketing implementation,
The early part of a new year is great for more than just cleaning out your house. The spring season
Event & Merchandising Promotions Coordinator Alison Warburton will be sporting a new title at The Post And Courier: BASC Director/Operations
"Sign up for our newsletter!" A phrase you hear quite often. But what are you signing up for? Depends on