The Advertising Spotlight
Updates, Events, and Client & Employee Highlights
Are your ads getting noticed as much as you’d like? Are you looking for ways to grab your audience’s attention?
2021 is bringing more changes to the social media advertising landscape than we've seen in a long time. Between redesigns,
What if we told you that your business can reach a whole new audience, gain quality leads, and be immersed
There is a war raging between Facebook and Apple, two of the biggest controlling forces in the targeted advertising space.
2021 is on the horizon and there is no better time than now to make sponsorship plans. COVID-19 has affected
Newspaper/print advertising or social media advertising? While social media is climbing the ranks, the newspaper seems to remain steady and
Reusing old content has become more valuable than ever in 2020. On top of that, there’s no better time to
Social media has become a dominating platform with 3.2 billion users worldwide. Facebook and Instagram making up a large portion
COVID-19 has caused retailers across the globe to shift to a heavier focus on digital sales. Lockdown restrictions may have
November 15, 2020, starts with sunshine and smog rolling over the hills of the Stono Ferry Racetrack. Clouds pushing through bringing
What is ‘Digital Marketing’? If you’re a business owner, you hear this a lot. In short, digital marketing is the
Charleston's Choice is the community-based award that customers use to show love and support for their favorite local businesses. The
If you have any experience running multiple ads on Facebook or Instagram through business manager, you probably think the process
The year 2020 has shown us that social media advertising is here to stay, and that allocating your budget to
When Apple announced it’s latest iPhone software operating system, iOS14, it went all in on privacy features. This is nothing
Having a poor onboarding experience for your customers can pretty much kill your growth and potentially your business. The first
The more I talk to my peers about how they interact with social media, the more I become convinced “Story-style”
The year of 2020 has brought many new challenges for businesses and uncharted territory as it pertains to virtual events.
By, Sterling Eason, Senior Director of Partnership Development Now more than ever, consumers are gravitating to brands to hear their
As you begin or continue an automated email marketing strategy, the fear of unsubscribe rates can be intimidating. Here’s the