What is Email Marketing?

Email marketing is the act of reaching an audience through information-filled emails!

You may find yourself receiving emails from your favorite businesses or places you have bought from before.  These emails usually contain updates on the latest sales, operation updates, and even accomplishments.

While you open, read, and click on these emails, it gives businesses a good idea of how to better tailor content to you.

Email marketing helps in increasing sales and traffic to both a physical business or a website. It is one of the many great ways Post and Courier Advertising can help you reach and surpass your goals!

Our Email Marketing

The Post and Courier has built a database of over 60,000 email subscribers in the Charleston, SC market — people who have opted in to receive this communication and will be more likely to engage with your message. Businesses have several different options when it comes to Post and Courier email marketing:

Full Database Email Marketing

Reach our entire opt-in database with your message.

Segmented Email

Promote your products or services to a specific audience segment. Target any of the following audiences: food, family, events and entertainment, shopping, sports, home and garden, business, beauty and fitness.

E-newsletter Advertising

Place your brand within one of our e-newsletters curated by the editorial staff of The Post and Courier:

• Daily Headlines
• Food and Dining
• Palmetto Politics
• College Sports
• Charleston Scene
• Obituaries
• Business
• Lowcountry Parent
• Real Estate
• Health and Science 
• Hurricane Wire 
• Charleston's Forsaken History 
• And much more!

Sign up for any of those topics here.