Crisis Marketing Webinar


5 Key Takeaways from the Webinar:
Here's a brief look at some of the topics discussed in this webinar. Click here for a deeper dive into the key takeaways.

  • History shows: Don’t stop advertising!
  • Data shows that businesses want to maintain or increase ad spending
    • Local businesses with greater experience in marketing plan to spend more on advertising during the COVID-19 pandemic.
  • Consumers are seeking credibility
    • Consumers are paying more attention to local media right now. Messages have to be creative.
    • 100% of customers need to be communicated with right now.
    • There are 3 main selling opportunities to consider.
  • Examples of effective messaging
  • Don’t assume your business is useless right now