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5 Key Takeaways from the Webinar:
Here's a brief look at some of the topics discussed in this webinar. Click here for a deeper dive into the key takeaways.
- History shows: Don’t stop advertising!
- Smart businesses excel in a crisis. Find out ways to alter the way you do business right now, and avoid being lost to history.
- Data shows that businesses want to maintain or increase ad spending
- Local businesses with greater experience in marketing plan to spend more on advertising during the COVID-19 pandemic.
- Consumers are seeking credibility
- Consumers are paying more attention to local media right now. Messages have to be creative.
- 100% of customers need to be communicated with right now.
- There are 3 main selling opportunities to consider.
- Examples of effective messaging
- Businesses are thinking differently about their operations and messaging.
- Adapt your messaging to the unique environment of the world right now.
- Be careful with your messaging.
- Don’t assume your business is useless right now
- Find ways to reframe your business or shift services.
- Bring your product or service to the consumer.
- Give people a reason to think about what you do and how you fit into the current environment.