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Our Journey to 10k

Posted on | by Stephanie Smith

Our Journey to 10K

The Post and Courier has recently achieved a milestone of 10,000 paid digital subscribers. This accomplishment can be attributed to a multitude of efforts from our newsroom and marketing team. But, what does this really mean and how is it relevant to you as a business partner?

 

It is no secret that in general we spend more time on the internet today than we did even a year ago. Since January, we’ve seen an increase of over 2,000 new paid digital subscribers - an increase of over 27%. What this trend tells us is that our audience is craving digital news updates and informative resources more than ever before. 

 

Let’s address what this engaged digital audience means to a business owner and how it can be leveraged through digital advertising.  HubSpot describes, “Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.” 

 

Just like all marketing, your goal is to connect with your target audience in the right place at the right time. 

 

The benefit of advertising with The Post and Courier is our standing trust with our readers and our ability to connect you with your target audience based on the behaviors of our engaged readers. This keeps us connected with our readers' needs and thus the needs of our partners. 

 

Claire Linney, our Emerging Sales expert explains, "For example, we have a Food & Dining newsletter that is sent to readers specifically interested in reading about all things food related (restaurant news, recipes, new breweries, food events).  As an advertising partner, this proposes an opportunity to reach a targeted audience with specific interests by investing in an advertising position in a fitting newsletter.  We’re here to help you navigate your spending and ensure your investments are strategically aligned with goals.."

 

As a company, The Post and Courier continues to be digital first, with focus on increasing and expanding an engaged digital audience.   With the hard work of our newsroom, producing special reporting about topics directly impacting our community and state, our audience continues to grow and see value in our in-depth coverage.  

 

Here are some fun statistics that expand on the significance of this milestone of 10,000 paid digital subscribers and value of The Post and Courier broadened digital audience:

 

With the current state of the economy & recovering businesses, it is more important than ever to make certain your company is investing wisely via digital platforms.