As any good business owner knows, your audience drives your success. Why? Because without an audience, you are not selling anything. Therefore, you do not have a business.
It is a simple equation that even the best entrepreneurs and business savvy individuals miss the mark on.
So, why are you not reaching the right audience?
Your Content Falls Flat
Content is key. So, why is your content not everything?
Perhaps you pour a significant amount of money into content creation, but you still are not seeing the results you desire. It may be you
Does your content reflect your business? Does it tell a stranger everything they need to know to entice them to engage with your advertising or business?
Your content should tell a story without overwhelming a potential lead.
Your Audience Is Not Defined
Identifying who you want to sell to is going to benefit your business and save you money overall.
If you do not have a defined audience, you could be overspending on advertising. Your advertising may be getting seen, perhaps skyrocketing with interactions. But the leads are minimal.
Why? The money you invested in digital advertising is being fed to the wrong viewers.
People are seeing your ad, maybe interacting with it, but a target audience was not defined. This causes Google, Facebook, Instagram – whatever the platform – to focus on one goal: spend the money it was given.
For example, Facebook and Instagram ads are great ways to reach people and grow your business in a digital space. But, if you do not identify who your audience is, target the right interests, income, area – you may be reaching the wrong people and wasting money.
Without a deep understanding of your audience and digital advertising, you are nurturing an expensive brand awareness campaign. Brand awareness is great, but leads are better.
You Do Not Know Who You Are Selling To
As a business owner, you engage with customers, know who they are, and can determine any customer’s needs. But do you know your community, the place where you are offering your services/business?
A common mistake business owners make is that, while you are passionate about your business, does your potential audience feel the same?
Take the time to research your local community. Find out the median income, are there more families or single individuals, what is the most common pastime? Questions that resemble a dating profile should be the questions you ask yourself when determining your target audience.
If you have a better understanding of who the audience is that surrounds your business, the better you can tailor content, spend your ad dollars, and grow your business.
The Post and Courier knows the community and has built up more than 250 years of trust within that community. Better yet, the community knows The Post and Courier. We have developed a trustworthy, affluent, and statewide audience over the years. With that, The Post and Courier has developed a team of knowledgeable experts that efficiently tailor your message into captivating content for digital advertising and print advertising campaigns that help you tap into THE audience.