The Post and Courier is relaunching their climate and environment newsletter with a new name, Rising Waters: Climate Stories of the South. This newsletter will focus on the environment and climate issues not only facing the South Carolina Lowcountry, but the entire Southeast region of the United States.
Time for Change
Over the past few years, the environment and climate change newsletter, Tipping Point, has been sending to over 2,000 subscribers, but The Post and Courier has decided it is time for a change that will better reflect their journalism and the everchanging state of the environment.
Environment and Climate Reporter Clare Fieseler joined The Post and Courier last December and expressed an interest in starting this newsletter to better connect with her readers, and make sure that they were receiving the environmental science content that they expect from The Post and Courier.
“Some of the same issues I lived through in North Carolina for many years – storms, rising seas, land development and thorny environmental politics – followed me here to the Lowcountry,” Fieseler continues, “I knew that I wanted to give readers a weekly deep dive into our climate coverage to show how it connects to news happening across the South.”
The 2020 series, Rising Waters, documents how the quickening pace of climate change and sea level rise poses an existential threat to South Carolina. The series was named as a finalist for the Pulitzer Prize in the local reporting category in 2021.
The Post and Courier’s Executive Editor, Autumn Phillips, said, “We wanted this newsletter to continue the paper’s tradition of excellence when covering climate change and the environment. Bringing back the name ‘Rising Waters’ was a no brainer.”
This newsletter will focus on how climate change interacts with the environment, such as with wildlife, human health, food, housing, migration and more. Fieseler hopes to share books, trends, scientific insights and more with her readers, and to settle how they can address the environmental changes that are surrounding them today.
Rapidly Growing Audience = Effective Marketing Opportunities
This newsletter is projected to target a highly engaged and specific audience, creating the perfect atmosphere for businesses to capture the attention of these subscribers. The Post and Courier’s Director of Sales, Wayne Snow, said “The broad insights Clare will bring to our highly engaged audience supports our unending commitment to connecting advertisers that have a desire to capture them. When it comes to topics like these, we’re excited about the opportunity to marry our customers to ‘Rising Waters’ thoughtful and responsive subscribers.”
Details regarding these sponsorship opportunities will be announced in the coming weeks. For now, subscribe to the weekly newsletter and donate to support climate and environmental journalism.
Rising Waters: Climate Stories of the South will be sent directly to subscribers emails every Friday at 8 a.m.