Target potential customers throughout the web with relevant ads through data-driven optimization: demographics, geography, search intent and other online behaviors.
Search re-targeting- make an impression on individuals searching for your keywords in Google or other search engines
Site re-targeting- display ads to individuals that have visited your website with ads based off of products or services they looked at on your site
Keyword Targeting- deliver ads on websites where customers are consuming information about keywords related to your product or service
Contextual Advertising- display ads to customers on websites where the content relates to your product or service
Demographic targeting- advertise to individuals based on gender, age, annual income, and more
Geo-targeting- deliver your message in specific geographic areas – a state, county, designated market area (DMA), zip code
Geo-fencing- reach individuals based on a defined area where they are – a neighborhood, a block, an individual store.
Addressable Geo-fencing- target customers based on their residential address (this is the new form of IP targeting)