The Post and Courier has launched PC+, a new streaming app where the newspaper’s videos are curated to provide an engaging visual experience for viewers using Apple TV, Amazon Fire TV and Roku Services.
Digital Expansion
In its continued digital expansion to provide news to readers across South Carolina and beyond, The Post and Courier is seeking to meet audiences where they are. Increasingly, that is through social media, including YouTube, and streaming platforms.
Video is an engaging way to reach digital consumers and deliver the latest news and updates, said P.J. Browning, publisher of The Post and Courier.
“We are always evolving and trying to stay up to date with the latest technology,” she said. “This is an exciting opportunity for us to showcase the important work our photojournalists and videographers provide beyond our regular format.”
The Post and Courier, which is the South’s oldest daily newspaper and the largest based in the Palmetto State, has told stories of Charleston and South Carolina for centuries. That includes an award-winning track record as a visual storyteller.
The company has expanded statewide with editors and reporters based in Beaufort, Bluffton, Columbia, Florence, Greenville, Hilton Head, Myrtle Beach, Rock Hill and Spartanburg.
OTT Market Takeover
Consumers continue to cut the cord and turn to over-the-top, or OTT, apps to watch videos and other digital content.
Nearly nine out of 10 U.S. households – some 86 percent – have at least one streaming video service, according to a new report from Leichtman Research Group, a New Hampshire-based firm that provides data and analysis on broadband, media and entertainment industries. That is up from 52 percent in 2015.
Furthermore, half of U.S. households today have at least four streaming services, with Netflix, Amazon Prime and Hulu being the most popular. Others include Disney+, HBO Max and YouTubeTV, reports J.D. Power.
“We have been telling the stories of Charleston and South Carolina for more than 220 years, and we are now providing those stories and coverage on more modern platforms,” said Chris Zoeller, chief opportunity and marketing officer at The Post and Courier. “This is the natural next step as we expand our digital footprint and have already been producing high-quality video storytelling.”
Advertising Opportunities
This new video streaming app venture is good news for businesses who are looking to take advantage of The Post and Courier’s extensive advertising and sponsorship opportunities. The PC+ app will host a variety of digital advertisements for our audiences to engage with. For more information, subscribe to the B4B Newsletter and check postandcourieradvertising.com for regular advertising updates.
Consumers will continue to find video and other digital content on postandcourier.com, YouTube, the newspaper’s podcast channels and now streaming. PC+ is available on app stores available through Amazon Fire TV, AppleTV and Roku.
