Wayne Snow has a passion for success, but it’s his track record that’s proof of his ability to lead, create solutions, and grow just about anything he touches. His resume reads like a “Who’s Who” of media professionals. Wayne was recruited out of college (Florida State University) by Knight Ridder’s Miami Herald/El Nuevo Herald into their Advertising Management Training Program, and he quickly made his way up the advertising and consulting ladder. He has since worked in various impressive senior management positions at Florida Times-Union, St. Augustine Record, St. Peterburg Times, Louisville Kentucky Courier-Journal, and the Lexington Herald Leader. He even returned to the Miami Herald, as Director of Classified Advertising, during his second stint with Knight Ridder.
Wayne’s journey also encompassed extensive digital advertising experience, including serving as General Manager for Cleveland.com, Vice President of Sales for Digital First Media Company, where he was responsible for $1 billion in revenue across 75 markets, and Corporate Vice President of Sales for Oklahoman Media Company.
In 2019, he founded Snow Business Solutions and turned his attention to Diversity, Equity, and Inclusion (DEI), working as a trainer, facilitator, and strategist for clients ranging from non-profits to the criminal justice system. When asked if he would share one over-arching piece of advice for advancing DEI, Wayne said, “For everyone to have open, respectful, non-judgmental conversations about cultural differences.”
Wayne is now calling Summerville, S.C. home, as the new Director of Sales for The Post and Courier. He hit the ground running in January, and has so inspired the staff with his collaborative enthusiasm that one of his colleagues coined the term “Waynespiration.” His friendly demeanor and authentic desire to build successful relationships are apparent from the moment you make eye contact.
As a family man deeply rooted in his faith, a certain glow washes over Wayne when he talks about his wife of 37 years, Judy, along with their three daughters, granddaughter, and grandson. Likewise, he speaks reverently about his mother who instilled strong values at an early age and founded a church, and his brother who is the Bishop of that church.
Not surprisingly, Wayne’s first order of business at The Post and Courier is to see 100 customers in 60 days, and then follow up with recommendations from our full suite of media solutions. “I’m excited to meet customers and gain an understanding of what their goals are and what success looks like for them,” he said.
If you don’t meet Wayne in person over the next 60 days (chances are you will), you might want to keep your eye out for him on the fairway. An avid golfer, Wayne has a handicap of 10.