Digital Specs

Ad Name, Size(s), File Size(s) Max, File Type(s)

Online Display - P&C

Pushdown - 990 x 30 pencil, 990 x 300 expanded, 95kb static, JPEG

Leaderboard - 728 x 90, 100kb animated/ 40kb static, JPEG / GIF / HTML5

Medium Rectangle - 300 x 250, 100kb animated / 40kb static, JPEG / GIF / HTML5

Rectangle - 300 x 100, 100kb animated / 40kb static, JPEG / GIF / HTML5

Sponsorship Button - 200 x 50, 40kb static, JPEG

Search Sponsorship - 260 x 40, 40kb static, JPEG

Weather Sponsorship - 268 x 50, 40kb static, JPEG

Parallax - 1120 x 900 / ideal space: 600 x 900, 150kb static, JPEG

Photo Galleries Interstitial - 300 x 250, 40kb, JPEG

Online Display - Targeted Reach

Leaderboard - 728 x 90, 100kb animated / 40kb static, JPEG / GIF / HTML5

Medium Rectangle - 300 x 250, 100kb animated / 40kb static, JPEG / GIF / HTML5

Skyscraper - 160 x 600, 100kb animated / 40kb static, JPEG / GIF / HTML5

Facebook Exchange - 1200 x 628 (less than 20% text), 40kb static, JPEG

Big Box - 300 x 600, 100kb animated / 40kb static, JPEG / GIF / HTML5

P&C Mobile Friendly

Banner - 320 x 50, 40kb static, JPEG / GIF / HTML5

Medium Rectangle - 300 x 250, 100kb animated / 40kb static, JPEG / GIF / HTML5

Floorboard - 320 x 50 (expands to 300 x 250), 40kb static (can include Video), JPEG / Video: 30 sec of less

P&C Mobile Apps

E-Edition App

Opening Interstitial – 10.94″ x 22.22″ / PDF (w/ links built into file)

P&C News App

Opening Interstitial – 320 x 480, 100kb animated / 40kb static, JPEG / GIF / HTML5

Phone + Tablet Banner – 300 x 250, 100kb animated / 40kb static, JPEG / GIF / HTML5

Phone Banner – 320 x 50, 100kb animated / 40kb static, JPEG / GIF / HTML5

Phone Banner – 300 x 250, 100kb animated / 40kb static, JPEG / GIF / HTML5

Tablet Banner – 728 x 90, 100kb animated / 40kb static, JPEG / GIF / HTML5

Tablet Banner – 600 x 60, 100kb animated / 40kb static, JPEG / GIF / HTML5

Phone Interstitial – 320 x 480, 100kb animated / 40kb static, JPEG / GIF / HTML5

Phone Interstitial – 480 x 320, 100kb animated / 40kb static, JPEG / GIF / HTML5

Tablet Interstitial – 700 x 700, 100kb animated / 40kb static, JPEG / GIF / HTML5

Tablet Interstitial – 500 x 800, 100kb animated / 40kb static, JPEG / GIF / HTML5

Tablet Interstitial – 800 x 500, 100kb animated / 40kb static, JPEG / GIF / HTML5

Tablet Interstitial – 700 x 1200, 100kb animated / 40kb static, JPEG / GIF / HTML5

Tablet Interstitial – 1200 x 700, 100kb animated / 40kb static, JPEG / GIF / HTML5

Mobile Targeted Reach

Mobile Banner - 320 x 50, 100kb animated / 40kb static, JPEG / GIF / HTML5

Mobile Banner - 300 x 50, 100kb animated / 40kb static, JPEG / GIF / HTML5

Leaderboard - 728 x 90, 100kb animated / 40kb static, JPEG / GIF / HTML5

Medium Rectangle - 300 x 250, 100kb animated / 40kb static, JPEG / GIF / HTML5

Header Image for Landing Page - 320 x 200, 40kb static, JPEG

Footer Image for Landing Page - 320 x 300, 40kb static, JPEG

Email

P&C

eNewsletter Banner - 800 x 200, 40kb static, JPEG

eNewsletter Native - 1200 x 400, 40kb static, JPEG

Email Blast - 644 wide, static, JPEG

*Animation is prohibited; native image must include 20% text max

Targeted Reach

Email Blast - 600 wide, static, HTML

*Animation is prohibited!

 

 

Video

In Banner Video - 300 x 250, 100kb, YouTube link / MP4: 15-30 seconds

YouTube Companion Ad - 300 x 60, N/A, JPEG / GIF / HTML5

Pre-Roll - 480 x 360v, N/A, YouTube link / MP4: 15 seconds

Contests

Sweepstakes

Header Image - 1200 x 400, 40kb static, JPEG

Promo Banner - 150 x 150, 40kb static, JPEG

Survey

Header Image - 1200 x 400, 40kb static, JPEG

Promo Banner - 150 x 150, 40kb static, JPEG

Quiz

Header Image - 1200 x 400, 40kb static, JPEG

Promo Banner - 150 x 150, 40kb static, JPEG