Crisis Communications · Charleston
Hurricane Communications Checklist: How Charleston Businesses Can Stay Connected During Storms
Power outages are tough; communication breakdowns are worse. Customers need reliable updates—fast. Your hurricane comms plan is as critical as your storm prep.
Why Hurricane Communications Matter
Open rates for storm-related emails can nearly double versus normal campaigns. During extreme weather, customers actively seek updates.
Trust-building moment
Multichannel is essential. Email isn’t always first-check. SMS alerts, Facebook groups, and local media often outperform during a crisis.
Social + Local media
Hotline backup
Hurricane Communications Checklist for Businesses
Three essential messages every Charleston business should send before a hurricane hits.
Updated Business Hours and Closures
Tell customers exactly when you’ll be closed and when you expect to reopen. Clear, time-stamped info reduces confusion and builds trust.
Safety and Service Information
Share how customers can safely access services: curbside pickup, delayed deliveries, online ordering, or appointment rescheduling.
Alternate Contact Channels
Provide backup ways to reach you. Plan for outages by adding SMS alerts, social updates, and a dedicated recorded hotline.
Go Deeper: Full Hurricane Comms Guide
See sample email templates, SMS scripts, and timing strategies tailored for Charleston businesses.
Send cadence (minimum)
- Before the storm: hours, closures, safety & access
- During the storm: critical updates, alternate channels
- After the storm: reopening, service restoration, thanks
FAQ: Hurricane Communications for Businesses
Q1: What should we communicate before a hurricane?
Share updated hours/closures, safety or service changes (deliveries, online access), and alternate contact methods like SMS or social.
Q2: Best channel during a storm?
Depends on your audience. Many rely on SMS, Facebook groups, and local news. Use a multichannel approach.
Q3: Why does this impact trust?
Clear, proactive communication signals reliability and care. Storm-related emails often see nearly double the open rates.
Q4: How often should we update?
At minimum: one before, one during, one after. Increase frequency if conditions change rapidly.
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