Category: Uncategorized

The Power of Sticky Note Advertising in Newspapers

Posted on | by Peyton Riddle

In the expansive realm of advertising, innovation often emerges from unexpected avenues. Amid the array of digital strategies, there's a remarkable, often overlooked approach: sticky note advertising in newspapers. This unassuming yet highly effective method seamlessly merges the tangible world with a unique engagement strategy.

The Allure of Sticky Note Advertising

Amid the digital noise, the unassuming presence of sticky notes within newspapers stands out. Placed strategically, these tangible surprises command attention in an environment where readers are actively engaged. They provide a refreshing, tactile experience in a world dominated by screens.

The Strengths of Sticky Note Engagement

1. Unmatched Visibility:
Sticky notes cut through the clutter, demanding attention and providing a physical presence in a world inundated with digital ads.

2. Enhanced Recall and Impact:
Research indicates that tactile experiences enhance memory retention. Sticky note advertising taps into this, offering a hands-on interaction that fosters a lasting impression.

3. Seamlessly Bridging Realms:
Despite their traditional nature, sticky notes can serve as a bridge between the physical and digital realms. Integrating QR codes or specific URLs can effortlessly direct readers to online platforms, creating a seamless transition from print to digital engagement.

The Fusion of Traditional and Contemporary

The marriage of traditional advertising methods with contemporary expertise unlocks a unique space for advertisers. Imagine the potential of a cleverly placed sticky note in a newspaper, not only capturing attention but also guiding readers to your online platforms for deeper engagement.

Celebrating Innovative Advertising Tactics

At The Post and Courier, we recognize the power of exploring distinctive advertising methods. Sticky note advertising represents just one example of the innovative approaches available to captivate audiences and promote interaction.

Post and Courier Sticky Notes

Embrace the Novelty

Sticky note advertising isn’t a dismissal of digital strategies but an embrace of unique, tangible engagement in a digital world. It's about blending traditional charm with contemporary marketing, offering a fresh and captivating way to connect with your audience.

In the expansive landscape of advertising, the fusion of innovative methods—such as sticky note advertising—with established strategies paves the way for brands to captivate audiences in memorable and unexpected ways.

Understanding UTM Codes: Your Gateway to Smarter Digital Marketing

Posted on | by Peyton Riddle

In digital marketing, tracking the performance of your campaigns is a pivotal step toward success. Among the myriad tools available, UTM codes stand out as a game-changer, providing invaluable insights into the effectiveness of your strategies.

What Are UTM Codes?

UTM (Urchin Tracking Module) codes are simple snippets of text added to the end of a URL. These codes help track the effectiveness of marketing campaigns by providing specific data about the source, medium, campaign, term, and content. They appear after a question mark in a URL, aiding in the identification of where your website traffic is coming from and how users are interacting with your content.

Why Are UTM Codes Essential?

1. Precise Campaign Attribution:
UTM parameters enable you to identify the exact source of your traffic. Whether it's an email campaign, social media post, or a specific ad, UTM codes delineate where your visitors are originating from, offering insights into what's working and what needs adjustment.

2. Enhanced Analytics:
By utilizing UTM codes, you enrich your analytics data. Platforms like Google Analytics can segment and analyze traffic based on these parameters. This empowers you to assess the performance of individual campaigns, channels, or even specific ads.

3. Informed Decision-Making:
UTM parameters play a critical role in decision-making. They provide the necessary data to optimize campaigns, allocate resources effectively, and refine strategies based on what drives the most engagement.

4. Tailored Content and Audience Insights:
Understanding which sources bring in the most engaged audiences allows for more targeted content creation and a better understanding of your audience's preferences.

Best Practices in Using UTM Codes

1. Consistent Naming Conventions: Establish a coherent naming system for your UTM parameters to ensure clarity and uniformity across campaigns.

2. Avoid Clutter: While UTM codes provide detailed insights, an excess of parameters can clutter your analytics. Focus on what truly matters for your objectives.

3. Regular Monitoring and Analysis: Regularly review your UTM data to identify trends, successes, and areas that need improvement.

Implementation in Your Marketing Strategy

Imagine you’re running a series of ads across various platforms, including social media, emails, and partner websites. By employing UTM codes unique to each platform, you can ascertain which channel is driving the most traffic, which ad is performing best, and where to invest more effort or resources.

For The Post and Courier, leveraging UTM codes in our digital marketing efforts provide a comprehensive understanding of what content drives engagement and what led visitors to our news, advertising, marketing, and event services. Moreover, we tailor our content strategy to cater to the specific interests of our audiences, thus maximizing the impact of our services.

In the era of data-driven decisions, UTM codes are invaluable tools. By implementing them into your digital marketing strategy, you pave the way for insightful, informed, and effective campaigns that resonate with your target audience.

What are your thoughts on implementing UTM codes in your future campaigns?

Mastering Customer Retention: A Guide to Subscriber Happiness

Posted on | by Peyton Riddle

Subscriber and customer retention are the bedrock of sustained success. At The Post and Courier, we understand the crucial role of keeping our audience engaged. In this blog post, we'll go into the importance of subscriber satisfaction and share effective tips on fostering long-term relationships while reducing churn rates.

1. Understanding the Value of Retention:
Customer retention is more than just a metric—it's a strategic imperative. Retained subscribers not only provide a steady revenue stream but also serve as brand advocates, amplifying your reach and influence. At The Post and Courier, our commitment to subscriber satisfaction is rooted in recognizing the lasting impact of loyal customers on our brand's success.

2. Delivering Quality Content:
The heart of customer satisfaction lies in the content you deliver. Consistently providing high-quality, relevant, and engaging material is key to keeping subscribers coming back for more and finding value with every visit.

3. Creating Personalized Experiences:
Personalization is a powerful tool in the quest for customer retention. Tailor your content and communication to the preferences and behaviors of your audience. At The Post and Courier, we use data-driven insights to personalize our newsletters and marketing materials, ensuring that each subscriber receives content that resonates with their individual interests.

4. Building a Sense of Community:
Foster a sense of community around your brand. Encourage interaction and feedback, creating a space where subscribers feel heard and valued. The Post and Courier cares about community engagement, allowing readers to share their thoughts and connect with fellow enthusiasts.

5. Strategic Use of Newsletters:
Your newsletter is a direct line to your subscribers, so use it strategically. Highlight new blog posts, exclusive content, and special offers to keep readers engaged. Balancing informative and promotional content ensures that your newsletters are both valuable and enticing.

6. Addressing Concerns Promptly:
Proactive customer service plays a pivotal role in retention. Address subscriber concerns promptly, showing them that their satisfaction is a top priority. At The Post and Courier, we prioritize customer feedback and take swift action to resolve any issues, fostering trust and loyalty.

7. Reducing Churn with Incentives:
Introduce incentives to reduce churn rates. Whether it's exclusive access to premium content, loyalty programs, or discounts on products, providing added value encourages subscribers to stay committed. Our ongoing commitment to reader satisfaction includes special perks for loyal subscribers, reinforcing their connection to our brand.

Subscriber and customer retention are the lifeblood of any successful online platform. At The Post and Courier, our approach involves a blend of quality content, personalization, community building, and proactive customer service. By prioritizing subscriber satisfaction, addressing concerns promptly, and offering incentives, businesses can not only retain their audience but also create a loyal community that fuels long-term success.

Post and Courier Community Engagement

Synergizing Growth: Community Service, Networking, and Digital Marketing

Posted on | by Peyton Riddle

The marriage of community service and strategic digital marketing emerges as a powerful duo for business growth. As we delve into the profound impact of community engagement, we'll also explore the importance of networking and how The Post and Courier, with over 200 years of community dedication, excels at balancing tradition with modern marketing strategies.

1. Fostering Genuine Connections Through Community Service:
Community service serves as a conduit for authentic connections. By actively participating in initiatives that benefit the local community, businesses can foster genuine relationships with potential customers and partners. This authenticity lays a strong foundation for trust, a cornerstone of sustained business growth.

2. Showcasing Corporate Social Responsibility and Digital Presence:
Beyond self-promotion, community service reflects corporate social responsibility (CSR) and aligns seamlessly with digital marketing efforts. Demonstrating your commitment to social causes through online channels enhances brand reputation and resonates with an audience increasingly valuing socially responsible businesses.

3. Strategic Networking Opportunities Through Events and Online Platforms:
Community service not only fosters local connections but also provides strategic networking opportunities. Actively participating in local events and leveraging online platforms allows businesses to connect with other organizations and individuals. These connections, whether made in person or virtually, can lead to collaborations, partnerships, and expanded business networks.

4. Boosting Brand Visibility Through Traditional and Digital Channels:
The Post and Courier's 200-year legacy is a testament to the power of community engagement, both offline and online. Actively participating in local events and maintaining a robust digital presence ensures broad brand visibility. This dual approach positions the publication as a trusted community partner and a relevant source in the digital landscape.

5. Leveraging Legacy for Leadership in a Digital Age:
As a community staple for over two centuries, The Post and Courier exemplifies how businesses can leverage their legacy for leadership in the digital age. While maintaining a commitment to community service, the newspaper also invests in digital marketing strategies, striking a balance between tradition and innovation to stay relevant and effective.

6. Inspiring Employee Morale Through a Holistic Approach:
Engaging in community service not only strengthens external relationships but also boosts employee morale. The combination of community involvement and a robust digital presence instills a sense of purpose among employees. Businesses that invest in both areas often witness increased job satisfaction, loyalty, and overall productivity.

The synergy between community service, strategic networking, and digital marketing is a formula for robust business growth. The Post and Courier's legacy demonstrates the enduring power of community engagement, coupled with a forward-thinking digital strategy. By weaving together the threads of tradition and innovation, businesses can thrive, connecting with their community and a broader online audience. Embrace both community service and digital marketing, and watch as your business becomes a dynamic force for positive change in the digital era.

Unlocking Growth: The Strategic Advantages of Event Sponsorship Over Regular Advertising

Posted on | by Peyton Riddle | 1 Comment on Unlocking Growth: The Strategic Advantages of Event Sponsorship Over Regular Advertising

While traditional advertising methods certainly have their place, event sponsorship emerges as a powerful and dynamic strategy that goes beyond the conventional promotional channels. Today, let's explore the distinct benefits of event sponsorship and why it surpasses regular advertising in fostering meaningful connections and driving brand engagement.

1. Cultivating Authentic Connections:
Event sponsorship provides a unique platform for businesses to engage with their audience in a more personal and authentic manner. Unlike traditional advertising, which often relies on one-way communication, sponsoring an event allows companies to actively participate in the community. By aligning your brand with a specific event, you demonstrate a commitment to shared values and interests, creating a genuine connection that resonates with your target demographic.

2. Building Brand Visibility:
While regular advertising methods may reach a broad audience, event sponsorship allows your brand to stand out in a focused and memorable way. By associating your business with a particular event, you leverage the event's existing audience and gain visibility among individuals who are already interested in the industry or topic. This targeted exposure can lead to increased brand recall and recognition, setting your business apart from competitors.

3. Enhancing Credibility and Trust:
Event sponsorship goes beyond the transactional nature of traditional advertising by contributing to the building of trust and credibility. When consumers see a brand actively involved in supporting industry-relevant events, it enhances the perception that the company is invested in the community and dedicated to its growth. This, in turn, fosters trust among your target audience, making them more likely to choose your products or services over competitors.

4. Creating Experiential Marketing Opportunities:
Events offer a tangible and immersive experience for attendees, and as a sponsor, you have the opportunity to create memorable interactions. Whether it's through branded activations, product demonstrations, or exclusive promotions, event sponsorship allows you to showcase your offerings in a way that goes beyond traditional advertising formats. This experiential marketing approach can leave a lasting impression and generate positive word-of-mouth.

5. Accessing a Captive Audience:
Unlike traditional advertising that competes for attention in a crowded media landscape, event sponsorship provides access to a captive audience. Attendees are actively engaged with the event, making them more receptive to the messages from sponsors. This focused attention increases the likelihood of your brand message resonating with the audience and leaves a lasting impact.

If you're a business in South Carolina, check out the following events hosted by The Post and Courier:

Steeplechase of Charleston

Bicycle Across South Carolina

The Royal Ball

Cast It Forward

Event sponsorship is a multi-faceted marketing approach that surpasses the limitations of regular advertising. By investing in events relevant to your industry, you position your brand as a valuable contributor to the community. Simultaneously, you reap the benefits of increased visibility, credibility, and customer engagement. Shift from conventional advertising to event sponsorship and watch your brand thrive in a realm of meaningful connections and genuine interactions.

The Power of Subscription Structures: A Game-Changer for Businesses, Including The Post and Courier

Posted on | by Peyton Riddle

In the ever-evolving landscape of modern commerce, businesses are continually seeking innovative strategies to grow and thrive. One such strategy that's been gaining momentum is the use of subscription structures. At The Post and Courier, we have harnessed the power of subscription models to enhance our offerings and better serve our readers and advertisers. In this blog post, we'll delve into the reasons why businesses should consider implementing subscription structures and how they can be a game-changer for your growth and success.

Why Subscription Structures Matter

1. Steady Revenue Streams: Subscription models provide businesses with a reliable and steady stream of revenue. Instead of relying solely on one-time purchases or sporadic advertising revenue, subscription income allows for more predictable cash flow, which is crucial for long-term planning and stability.

2. Customer Loyalty: Subscribers are often more loyal customers. When people commit to a subscription, they are more likely to engage with your brand regularly and for extended periods. This loyalty can lead to increased customer lifetime value and reduced churn rates.

3. Deeper Customer Relationships: Subscribers have a vested interest in your business. They want to get their money's worth, which encourages you to maintain high-quality products and services. This can lead to deeper and more meaningful customer relationships, which are invaluable for word-of-mouth marketing and building brand advocates.

4. Data and Insights: Subscriptions can provide valuable data and insights about your customers' preferences, behaviors, and demographics. This data can be used to refine your marketing strategies, tailor your products or services, and make data-driven decisions.

The Post and Courier's Success with Subscription Structures

At The Post and Courier, we understand the power of subscription structures firsthand. Our implementation of these models has allowed us to provide enhanced value to our readers, advertisers, and the local community. Here's how we have leveraged subscription structures for success:

1. Premium Content Access: With our subscription model, our readers gain access to premium content that goes beyond what's available for free. This creates a clear incentive for readers to subscribe and engage more deeply with our newspaper.

2. Targeted Advertising: Subscription structures have allowed us to better understand our readers, enabling us to offer more targeted advertising opportunities. This not only benefits our advertisers but also enhances the reader experience by presenting them with more relevant and engaging ads.

3. Sustainability: A steady stream of subscription revenue has helped us ensure the sustainability of our business. This stability enables us to continue delivering high-quality news and services to our readers and advertisers.

4. Community Engagement: By offering subscription structures, we've fostered a sense of community among our subscribers. They feel invested in our newspaper's success, which has a ripple effect on our relationship with local businesses and organizations.

Subscription structures are not just a passing trend; they have become a fundamental component of modern business models. The Post and Courier's experience with subscription structures illustrates their effectiveness in providing steady revenue, fostering customer loyalty, and delivering enhanced value to both readers and advertisers.

If you're a business looking to improve your bottom line, build stronger customer relationships, and gather valuable insights about your audience, it's time to consider implementing subscription structures. Whether you're a local newspaper like us or a business in any other industry, embracing this model can be a game-changer that sets you on the path to long-term success. Subscribe to success, and watch your business flourish with the power of subscriptions.

 

SEO marketing

Boosting SEO Rankings with Blog Posts: A Winning Strategy for Your Business

Posted on | by Peyton Riddle

In the digital age, maintaining a strong online presence is paramount for businesses. One effective method to enhance your website's visibility and drive more organic traffic is through the strategic use of blog posts. In this article, we'll explore the importance of blog posts in improving your website's SEO rankings, helping you pull in a larger and more engaged audience, and ultimately growing your business.

Why Blog Posts Matter

1. Fresh, High-Quality Content: Search engines love fresh and relevant content. When you publish regular blog posts on your website, you're constantly providing search engines with new material to index. This indicates that your site is active and up to date, which can positively impact your SEO rankings.

2. Targeting Niche Keywords: Blog posts offer an excellent opportunity to target niche industry-specific keywords. By focusing on topics related to your core content, you can attract readers who are specifically interested in those subjects. This targeted approach can improve your chances of ranking higher for these niche keywords.

3. Internal and External Link Building: Blog posts can serve as a valuable tool for internal and external linking. When you create quality content, you can naturally link to other pages on your website, enhancing your site's overall structure and helping users navigate your site. Additionally, others may link to your insightful blog posts, building your website's authority in your industry.

4. User Engagement: Engaging blog posts can keep visitors on your website for longer periods. Search engines consider dwell time as a ranking factor. The longer visitors spend on your site, the more likely it is that search engines will view your content as valuable, which can boost your SEO ranking.

Optimizing Blog Posts for SEO

1. Keyword Research: Before crafting a blog post, conduct thorough keyword research to identify the most relevant and high-traffic keywords in your niche. Use tools like Google Keyword Planner or SEMrush to discover the best keywords to target in your blog posts.

2. High-Quality Content: Content quality is key. Ensure your blog posts are well-researched, informative, and engaging. Aim for longer-form content when possible (around 1,500 words or more) to provide in-depth insights.

3. On-Page SEO: Optimize your blog posts for on-page SEO. This includes using your chosen keywords naturally throughout the content, creating informative and concise meta descriptions, and crafting engaging titles.

4. Mobile Friendliness: Ensure your blog posts are mobile-friendly, as mobile optimization is a significant factor in SEO rankings. A responsive design is crucial for attracting and retaining mobile users.

5. Social Sharing: Encourage readers to share your blog posts on social media and other platforms. Social signals can indirectly impact your SEO, as they reflect user engagement and interest in your content.

Linking Blog Posts to Your B2B Newsletter

Now that you've created compelling blog content, it's time to maximize its impact through your B2B newsletter. Here's how:

1. Regularly Feature Blog Posts: In your newsletter, include snippets or highlights of your recent blog posts. Make it easy for subscribers to click through to the full articles on your website.

2. Encourage Sharing: Encourage your newsletter subscribers to share the blog posts with their network. This will not only increase your content's reach but also enhance your website's SEO through social signals.

3. Segment Your Audience: Segment your newsletter subscribers based on their interests. Send relevant blog posts to specific segments, ensuring that your content aligns with their needs and preferences.

Incorporating blog posts into your SEO strategy is a powerful way to improve your website's rankings and drive organic traffic. By creating informative, well-optimized content and effectively promoting it through your B2B newsletter, you can attract a targeted audience interested in niche industry topics and expose them to your products and services. Consistency, quality, and strategic promotion are key to success in this endeavor.

The Post and Courier Teams Up with EZ Newswire

Posted on | by Peyton Riddle

As we continually strive to innovate and bring you informative information, we are buzzing with excitement to announce our new partnership with EZ Newswire, a platform that makes it easy and affordable for businesses of all sizes to create and publish their announcements, celebrate milestones, and document their progress via paid press release.

With this collaboration, businesses across the Palmetto State and beyond can leverage EZ Newswire’s AI technology to write and publish paid press releases to the Post and Courier within minutes for $100.

Our heritage, dating back to the 1800s as the South’s oldest newspaper, has been filled with stories that matter. From investing in state-of-the-art technologies to bolstering our editorial team, we are unwavering in our mission to serve. Our progressive approach, most recently highlighted by Pierre Manigault on CBS’s “Sunday Morning”, reinforces our determination to shine in the digital age.

Partnering with EZ Newswire is another milestone in our relentless pursuit of digital excellence. Businesses in our community now have a streamlined pathway to share their latest announcements and achievements—big and small—ensuring our readers always have their fingers on the pulse of local business evolution.

This partnership is not just about digital advances; it's about keeping our readers connected and supporting South Carolina's business ecosystem. We're thrilled to offer businesses an integrated platform to spotlight their announcements, ensuring our readers never miss out on significant local business updates. P.J. Browning, our president and publisher (and 2019 E&P Publisher of the Year!) echoed the same sentiment, emphasizing the commitment to serve our readers with even more pertinent content.

To learn more about this exciting partnership, please visit EZ Newswire on our Advertising Solutions page here.

Getting to Know EZ Newswire 

EZ Newswire is a platform that makes it easy and affordable for businesses of all sizes to create and publish their news. Our technology produces professional announcements in minutes with no writing or public relations experience required, while our publisher network guarantees placement to ensure the news reaches the right audience. From Main Street to Wall Street, find out why thousands of organizations trust us to power their headlines at www.eznewswire.com.

3 Benefits of Repurposing Content

Posted on | by Peyton Riddle

Reusing old content has become more valuable than ever as businesses navigate industry changes and evolving audiences.  Consistently producing new and relevant content that can keep current audiences engaged while reaching new targets can be difficult to scale (think quality – not quantity).  Pulling content out of the vault eases the workload of your internal creatives while also reinforcing your message, improving organic reach, and boosting your SEO score.

There are many ways to repurpose it marketing materials, but the core idea remains the same: take valuable content that has been buried under newer things, add a new spin on it, and push it back to the top of your feed.

Why reuse old content?

Before diving into your past catalog and simply taking a shot in the dark at re-posting archived materials, let’s dissect how this is beneficial to your business. Understanding the value of repurposed content will help you decide which pieces to revitalize and what channels to reproduce it on.

1. Scalability – Save time and money

Repurposing old content can often take a fraction of the time and effort it would take to create something new.  If you produce content in house, you’re aware of how thoughtful the production process is and how tedious it is to consistently create high quality content.

If you’re working with a third party such as an agency, you’re certainly aware of how quickly billable hours stack up.  Repurposing old content is a great way to optimize your time with an agency and get the most bang for your buck.  Your agency can guide you towards good content to reuse based on how well it performed in the past.  Then, they can transform it at a faster pace and a cheaper cost than producing something original.

Whether your efforts are through a third party or in house, this is a great opportunity to gather insights on how your content has been preforming and help point you in the right direction for the future.  Think of this as a two birds, one stone situation.

2. Boost SEO

Your content can only truly boost the overall SEO of your website if people are visiting and spending time viewing your content.  To continuously give your audience a reason to spend time on your site, don’t let your old content go to waste by hiding it in the past.

If the content originally preformed well, giving people a fresh reason to revisit your page will add to the existing SEO score that it originally garnered.  Repurposing content is a great passive strategy to achieve stronger search engine value.

3. Reach new audiences

This boost in SEO is also one way that your repurposed content will attract new audiences.  Different audiences prefer to digest content in different ways.  Giving your content a facelift in it’s deliverability has the potential to reach those stragglers.

Consider demographics, what channels content is being shared on, and what the content is featuring.  Some audiences would watch a short video 10 times before considering reading a 2,000 word blog post.  And that’s ok.  It’s valuable to reshape the box you’re delivering your message in to make sure everybody is opening it.

Just be sure not to overdo it by rehashing the same topics week after week. You don’t want people to see you as a brand with nothing new to say.  To avoid this, run analysis on the performance of your content and decide what cadence of repurposing fits best for your business.

How should you reuse content?

Content marketing comes in many forms, and they cannot all be treated equally when it comes to repurposing. Once you’ve identified what’s worth reusing, you have to find the right approach.

Blogs

Blogs content is often supported by a variety of data sources, which develops your brand’s expertise on a subject and general credibility. One straight-forward approach to repurposing old blogs is to update them with newer data. Add new links to externals sources, or even new backlinks to pages on your site that didn’t exist before (Remember: this all contributes to SEO value and brand image).

Consider ways to convert your written content into podcasts or videos.  Come up with new ways for audiences to digest your content. Not everyone engages with content in the same way.  Then, consider linking the original blog to the podcast or video content to push users back to your site.

Once you have a solid backlog of blog content, you can compile related blogs into a single collection. This can even take the form of a physically published book.

The purpose of blogs in content marketing is mainly to build up the brand image by showing your expertise. Reminding people that they can engage with your content in different ways gives them more chances to see that you’re an expert.

Videos

Video content does not need to be reshot in order to be repurposed. Graphics, text, and animations can be added to transform your video.

Are you proud of a recent award or achievement your business achieved? Commercials or other video marketing pieces are a great place to insert graphics announcing your success.

If you have the time, recording new voice-over narration and adding new music is a great way to reuse videos. You won’t have to bother reshooting footage, and the content will still feel fresh. This is a great way to make new announcements for your business or share anything that has changed since the original video.

This is an important thing to remember even when shooting footage for entirely new videos. Always incorporate some level of timelessness. You can always cut things out, but try to get enough evergreen footage in your content that it can be trimmed and reused.

Social Media

Social media is made for throwbacks. We’ve even dedicated a whole day of each week to it. Engage in the Throwback Thursday trend to reshare old posts with your followers.

Hopefully, your follower count is always growing, so there should always be new eyes to share your content with. This can be done through stories, so you don’t have to clutter up your feed with duplicate content.

The cycle of reusing content can involve every channel. If you’ve refreshed an old blog from 2021, share that out on social media or link it in a newsletter series.  Get creative and always consider not only how your audience has evolved, but how your business has evolved.  Hey, maybe that newsletter series didn’t exist when the blog was originally shared.

One important thing to remember when updating content that has been shared on social, is to make sure links still work. If you’ve gone back to edit an old blog, or have published a new version of a blog, make sure your posts link out to the new content. And always make sure no posts are linking to a page that no longer exists. Set up redirects to solve this issue.

The Investigative Fund receives $50,000 challenge grant

Posted on | by Peyton Riddle

Earlier this month, CBS Sunday Morning featured The Post and Courier’s statewide investigative journalism efforts, shining a light on the publisher’s commitment to collaborating with local newspapers across the state.  Thanks to the generosity of donors and foundations, local reporters have been given the necessary resources to improve local communities through the Public Service and Investigative Fund.  The Investigative Fund was started three years ago and has since funded a variety of The Post and Courier’s most notable projects such as Uncovered, the Education Lab, and has sent reporters to Greenland and Senegal to learn about melting glaciers and the global impact of hurricanes.

The Post and Courier’s feature on CBS Sunday morning prompted an anonymous donor to give the Fund a $50,000 challenge grant.  This donor is challenging our readers to give to the Investigative Fund with the promise of matching every $1 received.  Beginning this week, we are launching a campaign asking our readers to give $50,000 in 50 days.

 

Autumn Phillips, Editor-in-Chief, who highlights the impact of the donations received through the Investigative Fund, says, “Being able to do this work thanks to the generosity of donors has been humbling and inspiring. It’s powerful to be part of something that’s growing at a time when journalism is faltering elsewhere and to be able to do it because of a community that believes in this kind of work.”

Take part in this challenge to help The Post and Courier earn the $50,000 challenge grant over the next 50 days by visiting postandcourierfund.com, calling 843-937-5766 or emailing jcomfort@postandcourier.com.

All donations are tax deductible.