Tag: Charleston business marketing

As the Niche Content Editor, Pamela Brownstein wears many hats and brings more than 20 years of experience working for publications statewide as a writer, editor and graphic designer. Her main role is that of Lowcountry Parent editor, but she also serves as the editor of The Post and Courier’s weekly real estate section, and previously worked as the editor of Tideline, a niche brand that focused on fishing and outdoor recreation.

Although her position focuses on editorial content rather than sales, she works closely with the advertising and marketing teams to support a well-rounded approach that benefits readers and clients alike.

After earning a degree in journalism from Penn State University, Brownstein moved from New Jersey to South Carolina in 2002, and has been working at newspapers and other publications ever since. She’s worked at The Beaufort Gazette, The Island Packet, Hilton Head Monthly Magazine, The Island News, Mount Pleasant Magazine, Charleston Moms and The Daniel Island News. She met her husband, Daniel, when they were both working at The Island Packet, and they lived in Beaufort, SC, for many years before moving to Charleston.

Over the course of her career, Brownstein has won 25 South Carolina Press Association Awards in a variety of categories, from page design, headline writing and column writing — including two awards for Lowcountry Parent in the feature magazine category.

“I’m a competitive person, so I’m proud of my accomplishments, but really I hope my experience shows that I care a lot about what I do and I work hard to produce quality results,” she said. “I hold myself to a high standard, and that’s why I like working for The Post and Courier, because the company believes in quality journalism and sets high standards for all of its brands and publications.”

Brownstein, who recently celebrated four years with the company, said she often sees her role as a bridge between different departments, and has strong working relationships that extend from reporters and photographers in the newsroom to the print and production staff based out of the press facility in North Charleston.

She works closely with her colleagues in the advertising department, as well as with those in events, marketing and King & Columbus, the in-house advertising agency, to help create cohesive reader and client experiences across brands and platforms.

“I feel very fortunate to work with so many talented people, and my position affords me the benefit of being involved with so many aspects of the company, so I have a good understanding of how things work and who does what, and I try to use this knowledge to create the best product and experience for our readers — whether it’s a print publication or a social media campaign or through Lowcountry Parent’s website or newsletter,” she said.

“Lowcountry Parent is a brand that has a great reputation in the community, and being able to continue that tradition of excellence and bringing families interesting, relevant and well-written content is the best part of my job,” Brownstein revealed.

Through the website, print magazine, newsletter and vibrant social media presence, Brownstein works across all of these platforms to produce content that is helpful and informative, in order to remain the top resource for parents — and in a position to attract advertisers as well.

Together with Sales Rep Ashley Castanas, the two working moms collaborate to create a product that highlights the people, places, businesses and events that make Charleston such a great place to raise a family.

Staying engaged with the community comes naturally for Brownstein because she enjoys talking with people and hearing their stories, and having two active kids keeps her out and about and busy after work and on the weekends.

“When we moved to Mount Pleasant 10 years ago, I didn’t know anyone. I would literally talk to people everywhere I went — at the playground, in line at the grocery store, walking around the neighborhood,” she said.

Getting to know people and making connections has paid off because she added, “Now I run into someone I know nearly everywhere I go!”

Whether through her kids’ school, sports or other organizations, Brownstein builds relationships with people in the community and uses those networks to improve her role at The Post and Courier. “Being involved with so many different groups gives me a better perspective as far as what matters to people or what parents are concerned about, and that helps me understand what topics to cover and what kind of stories to write that will be of interest to our readers and clients,” she said.

Q: What’s your go-to Charleston spot when you need to think big about a campaign?
A: I like to go for a walk on the beach on Sullivan’s Island.

Q: What’s a fun fact others may not know about you?
A: I love live music and going to concerts, and Charleston has so many awesome venues to see so many different kinds of music! I’m really excited about High Water Festival too.
Also, I published an adorable children’s book of poetry titled, “LowKu: Haikus of the Lowcountry.”

Carolyn Carver steps into the Director of Advertising Sales role at The Post and Courier with a dynamic blend of passion, innovation, and proven revenue-driving expertise tailored to Charleston’s booming business scene. Newly arrived in the Lowcountry, this seasoned media leader—whose career spans radio giants like iHeartMedia and Townsquare Media Group—is eager to build lasting partnerships that propel local advertisers forward across print, digital, and live events.

Carver’s path reflects a relentless focus on integrated media success. She served as General Manager of WPTF Raleigh at Curtis Media Group from 2023 to early 2026, overseeing operations and sales in a competitive market. Before that, as VP of Sales at Greater Wilmington Business Journal, she drove multi-platform growth, and earlier as SVP of Sales at iHeartMedia Greensboro, she honed strategies for audience engagement and revenue.

Her ethos shines through: “My team helps local and regional businesses connect with their desired customer base to drive revenue!” This move to P&C feels like destiny, as Charleston thrives on “relationship selling and that is what my team and myself do best!”

With fresh eyes, Carver praises the area’s warmth: “Charleston’s business community is very welcoming! People are just genuinely nice and want to get to know you and what you could do to help them grow their business.” Trust is foundational: “You can tell immediately that relationships built on trust are really important!”

She’ll lead accordingly: “I lead a team of professionals who understand that in order to be successful, they need to treat their clients with respect, responsiveness, competency, creativity, dedication and a desire to help them succeed!” Expect elevation: “The sales culture is already amazing – we will just continue to take it to new levels and be the best in the business for our clients!”

Carver’s “secret sauce” is her self-named “Passionate Innovation Blend!”—fusing “emotional drive to help our clients (passion) and actionable ideas (creativity) to get the job done!” Passion ignites her team: “I am hugely passionate about helping local business achieve their goals by way of innovative media options. My drive alone gets my team excited and the positivity about being a winning team and celebrating success is at the forefront of how I manage.”

Hands-on coaching defines her: “My support comes in both idea form and being in front of our clients. That is the part I love the most! My team can always count on me to roll up my sleeves and hit the streets with them!”

Reflecting on past triumphs, Carver cherishes bonds beyond business: “I think about and have shared many stories from the years past of great partnerships with clients that have turned into lifelong connections.” Dedication pays dividends: “When you are dedicated to helping people grow their business, the rewards are truly amazing – and in a lot of cases, these business relationships have turned into longterm friendships!”

The trust lingers: “It is a terrific feeling when you know that they trust you and appreciate you long after you no longer are working on their business. I still get calls from prior clients that will ask my advice on decisions they are making.” She plans to foster similar magic here.

In two years, Carver envisions clients raving: “Working with The Post and Courier sales team feels different from any other marketing partner.” Her definition of “different”: “I hope that it does feel different, but in a great way. Different should mean that my team of professionals are making it easy to do business with us!”

True pros build legacies: “That means that they are a resource, an important piece of the puzzle in coming up with innovative and creative ways to help their clients grow their business. Anyone can sell you something once, it is a true professional who can build a long-term relationship and continue to generate great ideas to help their clients succeed time and again!”

As you get to know Charleston, what kind of place do you picture becoming your go-to spot to think big about sales strategy?
“Definitely a coffee shop because I might be a little addicted to caffeine!”

What’s a spicy or unpopular sales or marketing belief you stand by?
“I stand by the theory of ‘committing to at least 3 months’ to really give your strategy/campaign a chance to work! Marketing is an investment in your business! … Investments don’t make you rich overnight!”

Fill in the blank: ‘Local advertising works best when our sales team __________,:
“Local advertising works best when our sales team is invested – committed – passionate – listening with intent – responsive – dedicated – honest – trustworthy.”

Share a fun fact about yourself that your new colleagues and clients might not guess:
“I am a rescue pet mom and I love to garden! No one has ever guessed that I love to garden and maybe that is a direct reflection of my choice in shoes or nail polish! LOL”

Carver’s blend of grit, warmth, and strategic savvy positions The Post and Courier’s sales team for unprecedented local impact — why not reach out to see how she can help you grow your business.