Most ads compete for attention. Sticky Notes own it. Before a Post and Courier reader turns a single page, your message is right there — peeled off, pocketed, and carried to the store, the phone, or the computer. That’s not advertising. That’s a handoff.
There is no more premium real estate in local print media than the front page of The Post and Courier. A Sticky Note doesn’t sit beside the news — it sits on top of it. Every subscriber encounters your message first, before they’ve read a single headline. For grand openings, seasonal sales, or time-sensitive offers, that immediacy is everything.
Unlike a print ad that stays on the page, a Sticky Note lifts right off. Readers peel it, read it, and act on it — bringing it to a register, scanning a QR code, or pulling up a website. That physical handoff bridges print and digital in a way a static ad simply can’t. It’s a coupon, a reminder, and a brand touchpoint all in one small square.
Sticky Notes are printed full-color on glossy paper with a variety of shapes available — meaning your brand shows up sharp, vibrant, and professional. The format is small, but the impression is big. A well-designed note with a clear offer and bold branding does more work per square inch than almost any other format in your media mix.
Sticky Notes excel for time-sensitive and action-driven campaigns. The strongest use cases: grand openings and new location announcements; coupon or limited-time offers; special events and community appearances; new product or service introductions; website or app launches; and referrals to a larger insert or ad running the same day. If you want readers to do something specific and soon, this is your format.
One of the most underappreciated features of Sticky Notes is zoned distribution. Rather than blanketing the entire market, you can focus on the specific ZIP codes and delivery zones most likely to convert for your business. A new Mount Pleasant restaurant doesn’t need to reach readers in Summerville — and with zoning, they don’t have to. Smarter reach means better return on every dollar spent.
60% of consumers are more likely to act on an offer when they see it in both print and digital. A Sticky Note is a natural anchor for a coordinated campaign — run the note on delivery day, and back it up with a targeted email or digital display campaign that same week. The Post and Courier’s multi-channel footprint makes this easy to execute as a single buy.
They run a Sticky Note the first Sunday of April — full color, bright blue and white, glossy — with a simple message: “Summer’s coming. $50 off your first AC tune-up. Offer expires April 30.” A QR code links to an online booking page. The note is zoned to James Island, West Ashley, and North Charleston neighborhoods where their service vans already run routes.
That same week, a supporting targeted email goes to verified Lowcountry homeowners in those same ZIP codes. Readers who peel the note off the paper and then see the offer in their inbox — twice, two formats, one week — are far more likely to book before the deadline. The result isn’t just impressions. It’s a filled appointment calendar heading into the highest-demand season of the year.
Short answer: Sticky Notes are full-color, front-page adhesive ads in The Post and Courier that readers physically lift off and carry — making them one of the highest-impact, lowest-clutter formats for time-sensitive local offers.
- Placed on the front page — the first thing every subscriber sees
- Printed full-color on glossy paper; multiple shapes available
- Readers can peel and take it to the store, phone, or computer
- Best for: coupons, grand openings, events, new products, website referrals
- Zoned distribution lets you focus on the ZIP codes that matter most
- Pairs naturally with digital for a multi-channel lift (60% more likely to convert)
Do this next: Identify your next big promotional moment — opening, seasonal push, or limited offer — and talk to the Post and Courier advertising team about pairing a Sticky Note with a digital touchpoint the same week.
- ☐ Identify your next time-sensitive offer, event, or announcement
- ☐ Define which neighborhoods or ZIP codes represent your best customers
- ☐ Choose a Sticky Note shape that fits your brand or offer creative
- ☐ Design full-color creative with a clear headline, offer, and single CTA
- ☐ Add a QR code or short URL to bridge readers to your digital experience
- ☐ Schedule your note for a high-readership day (Sunday delivery drives strong open rates)
- ☐ Coordinate a digital touchpoint — email or display — to land the same week
- ☐ Brief your team so they can reference the promotion when calls or walk-ins spike
- ☐ Track redemptions by offer code or landing page URL to measure ROI
- ☐ Review results and plan the next Sticky Note campaign before the quarter ends
The Post and Courier advertising team can help you plan the right Sticky Note campaign — including zone targeting, creative guidance, and multi-channel pairing — for your next big moment.
Contact Our Advertising Team →
advertising@postandcourier.com
Meet the Team: Cannon Yarborough
Some people end up in advertising. Cannon Yarborough grew up inside it — or at least inside the paper that carries it. As The Post and Courier’s data analytics and paid social specialist, he brings something most digital vendors can’t: a genuine stake in Charleston’s future, and the technical firepower to back it up.
