Most ads compete for attention. Sticky Notes own it. Before a Post and Courier reader turns a single page, your message is right there — peeled off, pocketed, and carried to the store, the phone, or the computer. That’s not advertising. That’s a handoff.
There is no more premium real estate in local print media than the front page of The Post and Courier. A Sticky Note doesn’t sit beside the news — it sits on top of it. Every subscriber encounters your message first, before they’ve read a single headline. For grand openings, seasonal sales, or time-sensitive offers, that immediacy is everything.
Unlike a print ad that stays on the page, a Sticky Note lifts right off. Readers peel it, read it, and act on it — bringing it to a register, scanning a QR code, or pulling up a website. That physical handoff bridges print and digital in a way a static ad simply can’t. It’s a coupon, a reminder, and a brand touchpoint all in one small square.
Sticky Notes are printed full-color on glossy paper with a variety of shapes available — meaning your brand shows up sharp, vibrant, and professional. The format is small, but the impression is big. A well-designed note with a clear offer and bold branding does more work per square inch than almost any other format in your media mix.
Sticky Notes excel for time-sensitive and action-driven campaigns. The strongest use cases: grand openings and new location announcements; coupon or limited-time offers; special events and community appearances; new product or service introductions; website or app launches; and referrals to a larger insert or ad running the same day. If you want readers to do something specific and soon, this is your format.
One of the most underappreciated features of Sticky Notes is zoned distribution. Rather than blanketing the entire market, you can focus on the specific ZIP codes and delivery zones most likely to convert for your business. A new Mount Pleasant restaurant doesn’t need to reach readers in Summerville — and with zoning, they don’t have to. Smarter reach means better return on every dollar spent.
60% of consumers are more likely to act on an offer when they see it in both print and digital. A Sticky Note is a natural anchor for a coordinated campaign — run the note on delivery day, and back it up with a targeted email or digital display campaign that same week. The Post and Courier’s multi-channel footprint makes this easy to execute as a single buy.
They run a Sticky Note the first Sunday of April — full color, bright blue and white, glossy — with a simple message: “Summer’s coming. $50 off your first AC tune-up. Offer expires April 30.” A QR code links to an online booking page. The note is zoned to James Island, West Ashley, and North Charleston neighborhoods where their service vans already run routes.
That same week, a supporting targeted email goes to verified Lowcountry homeowners in those same ZIP codes. Readers who peel the note off the paper and then see the offer in their inbox — twice, two formats, one week — are far more likely to book before the deadline. The result isn’t just impressions. It’s a filled appointment calendar heading into the highest-demand season of the year.
Short answer: Sticky Notes are full-color, front-page adhesive ads in The Post and Courier that readers physically lift off and carry — making them one of the highest-impact, lowest-clutter formats for time-sensitive local offers.
- Placed on the front page — the first thing every subscriber sees
- Printed full-color on glossy paper; multiple shapes available
- Readers can peel and take it to the store, phone, or computer
- Best for: coupons, grand openings, events, new products, website referrals
- Zoned distribution lets you focus on the ZIP codes that matter most
- Pairs naturally with digital for a multi-channel lift (60% more likely to convert)
Do this next: Identify your next big promotional moment — opening, seasonal push, or limited offer — and talk to the Post and Courier advertising team about pairing a Sticky Note with a digital touchpoint the same week.
- ☐ Identify your next time-sensitive offer, event, or announcement
- ☐ Define which neighborhoods or ZIP codes represent your best customers
- ☐ Choose a Sticky Note shape that fits your brand or offer creative
- ☐ Design full-color creative with a clear headline, offer, and single CTA
- ☐ Add a QR code or short URL to bridge readers to your digital experience
- ☐ Schedule your note for a high-readership day (Sunday delivery drives strong open rates)
- ☐ Coordinate a digital touchpoint — email or display — to land the same week
- ☐ Brief your team so they can reference the promotion when calls or walk-ins spike
- ☐ Track redemptions by offer code or landing page URL to measure ROI
- ☐ Review results and plan the next Sticky Note campaign before the quarter ends
The Post and Courier advertising team can help you plan the right Sticky Note campaign — including zone targeting, creative guidance, and multi-channel pairing — for your next big moment.
Contact Our Advertising Team →
advertising@postandcourier.com
Meet Karen Mead: Connector Behind P&C Campaigns
Great local marketing isn’t about buying space — it’s about being connected to the right audience in the right way. With 18 years at The Post and Courier, Karen Mead has built her career on exactly that, and it’s reshaping how Charleston businesses think about growth.
Ask Karen Mead what she does at The Post and Courier and you won’t hear “I sell ads.” You’ll hear something closer to a mission statement.
“I usually say I help local businesses grow by connecting them with the right audience in meaningful ways,” she says. “At The Post and Courier, we’re not just a newspaper — we’re a full digital services agency and a one-stop shop for marketing solutions.”
That distinction matters. The Post and Courier today reaches across South Carolina with 15 newspapers and websites, giving Charleston brands a way to become part of the conversation in the communities they serve — locally and statewide. For Karen, the appeal of the work is the blend: “I love being able to combine storytelling, strategy, and relationships to create campaigns that actually move the needle.”
Spend five minutes talking with Karen about the local market and one idea surfaces fast: Charleston runs on relationships and authenticity.
“Everyone knows someone, and authenticity matters,” she says. “You can’t market here with a one-size-fits-all approach because the vibe in Mount Pleasant is different from downtown, which is different from West Ashley or Johns Island.”
It’s a quietly powerful insight for any advertiser. People in the Lowcountry support businesses that feel local, personal, and community-minded — and that conviction shapes every campaign Karen builds. It’s also why The Post and Courier’s first-party local audience matters so much: these are real Lowcountry residents, not out-of-market impressions, which makes the personalization Karen cares about actually possible.
Every strategist has a signature. Karen’s has a name.
“I’d call it ‘connector energy,'” she says. “I genuinely love connecting businesses with ideas, audiences, and opportunities they may not have thought about before.”
It shows up in how she brainstorms campaigns, builds long-term relationships, and thinks past a single ad placement. The question she keeps coming back to: “How can we make this feel bigger, smarter, and more memorable?”
Ask Karen for a moment that stuck with her, and she goes straight to a client who came in wanting something traditional — and left thinking differently about marketing entirely.
“After a few conversations, I ended up in a whiteboard session with my digital lead mapping out the best tactics to truly help the client grow,” she says. “We broke down their audience, brainstormed creative approaches, and built a much more strategic, integrated campaign than they originally imagined.”
The payoff wasn’t just performance. “The client later told us it changed the way they thought about marketing entirely — because they finally felt understood instead of just sold to. Those are the moments that stay with me: when collaboration, creativity, and strategy all come together to make something meaningful.”
Picture a Charleston business owner two years from now saying that working with The Post and Courier team “feels different.” Karen knows exactly what she hopes they mean.
“I hope they mean we listened. That we cared about their goals like they were our own,” she says. “I want clients to feel like they have a creative partner who is proactive, collaborative, and genuinely invested in their success — not someone who just drops an ad and disappears.”
Her version of a great partnership? “Personal, strategic, and fun all at the same time.”
💡Go-to spot when you need to think big about a campaign?
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🌶A spicy marketing opinion you secretly stand by?
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✏️“Local advertising works best when we ______.”
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✨A fun fact others may not know about you?
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Short answer: Karen Mead is a Multimedia Account Representative at The Post and Courier who helps Lowcountry businesses grow by pairing local storytelling, audience strategy, and long-term relationships — treating advertising as a partnership, not a transaction.
- Role: Connects Charleston-area businesses with the right local audiences through The Post and Courier’s full-service marketing offering.
- Philosophy: “Charleston is a relationship city” — authenticity and community-minded marketing win here.
- Signature strength: “Connector energy” — linking businesses to ideas, audiences, and opportunities beyond a single ad placement.
- Approach: Collaborative whiteboard strategy sessions that turn traditional ad requests into integrated, audience-driven campaigns.
- Belief: Consistency, trust, and community presence outperform one-hit viral campaigns.
- Do this next: If you want a marketing partner who listens first and builds strategy around your goals, contact The Post and Courier advertising team.
Karen’s approach is a good preview of what working with The Post and Courier feels like: local expertise, real audience data, and strategy built around your goals — not a one-size-fits-all ad buy.
If you want help bringing this kind of thinking to your own Charleston or South Carolina business, reach out to The Post and Courier advertising team at advertising@postandcourier.com for a strategy conversation.