What is ‘Digital Marketing’?
If you’re a business owner, you hear this a lot. In short, digital marketing is the term for your company’s online marketing efforts.
Tools To Use
Google search, social media, email, online advertising, and your website are all examples of tools you can use to enhance your company’s digital presence.
Do I Have to Pay For All of Those?
While social media, email marketing, and your website are not technically paid advertising. Each avenue contributes to the overall online presence of your business.
When people naturally come across your social media posts, for example, the sharing of that content helps reach an even larger audience without any cost to you!
Is Social Media and a Website Digital Marketing?
It is important to have a website and social media profiles to be an information location for potential and continuing customers.
A great example of digital marketing is having a review section on both your website and social media for customers to tell others how great your business is.
A website is also key to having your company on the digital map.
By having a well-put-together website, your business will be found easily by potential customers via Google search. It is also a place for online ads to be linked to when seen by potential customers in other areas of the internet.
How Does My Investment Help Me With Future Marketing?
Another reason to invest in digital marketing is that it is the easiest way to reach your target audience: online.
This will allow you to see real-time, measurable results from your marketing efforts. You can adjust as you need to, and using that data to create future advertising.
Using your website and social media, you can funnel money into your marketing to best reach your target audience.
Paid digital marketing efforts include displays and banners, pay-per-click (PPC) advertising, and boosted social media posts and Facebook Ads.
Find out how you can apply digital marketing to your business with the Post and Courier here!