Author: Post and Courier Staff

After nearly nine years with The Post and Courier, Reva Henderson was promoted to Director of Revenue Operations in October 2022.

She started on the ad operation team managing local and extended campaigns and third-party vendor relationships. From there, she became one of the original team members of King & Columbus – a full-service marketing and advertising agency run by Evening Post Industries, the parent company of The Post and Courier. She served as a campaign strategist as well as interim director, and for the past two and a half years, she was the Director of Client Services for King & Columbus.

As Director of Revenue Operations, Reva oversees the advertising department’s day-to-day tasks including campaign implementation, ad design, and production, campaign strategy, and client services and retention.

“Working alongside the new Director of Sales, Wayne Snow, in my new role I am looking forward to getting back to the core of business by finding ways to increase efficiencies and processes for all teams,” Reva said.

Born in Wilmington, North Carolina, and raised in St. Petersburg, Florida, Reva holds a Bachelor of Science degree in Public Relations from Florida State University.

Reva and her husband, Robert ‘Trey’ Henderson, have been married for eight years. They originally lived in Avondale in West Ashley, but have been in Park Circle for the last five years. “We love to see the area up there expand and grow with restaurants, parks, and shops!” she said.

In 2021, her son, Robert IV, was born. Today Reva stays busy working full-time and keeping up with her very active almost 2-year-old.

Last year, Reva was included on the task force to oversee the transition to NetSuite for the advertising department. The new system allows many departments, such as advertising and finance, to work in one system. The program helps with managing the process of ad order entry and with reporting ads and daily advertising functions. Her hard work during the transition earned her The Post and Courier’s Leadership Award in the fourth quarter of 2022.

Her management style combines no-nonsense problem-solving with effective communication and support. Her knowledge of the company and understanding of how tasks should be accomplished provides those in her department with the tools to properly get their jobs done. This approach creates an open work environment for her team, and a relationship built on trust and mutual respect, proving her to be a competent and reliable director.

Outside of work, Reva enjoys going to the playground with her son, taking her dog on long walks and visiting local breweries with friends and family.

Wayne Snow has a passion for success, but it’s his track record that’s proof of his ability to lead, create solutions, and grow just about anything he touches. His resume reads like a “Who’s Who” of media professionals. Wayne was recruited out of college (Florida State University) by Knight Ridder’s Miami Herald/El Nuevo Herald into their Advertising Management Training Program, and he quickly made his way up the advertising and consulting ladder. He has since worked in various impressive senior management positions at Florida Times-Union, St. Augustine Record, St. Peterburg Times, Louisville Kentucky Courier-Journal, and the Lexington Herald Leader. He even returned to the Miami Herald, as Director of Classified Advertising, during his second stint with Knight Ridder.

Wayne’s journey also encompassed extensive digital advertising experience, including serving as General Manager for Cleveland.com, Vice President of Sales for Digital First Media Company, where he was responsible for $1 billion in revenue across 75 markets, and Corporate Vice President of Sales for Oklahoman Media Company.

In 2019, he founded Snow Business Solutions and turned his attention to Diversity, Equity, and Inclusion (DEI), working as a trainer, facilitator, and strategist for clients ranging from non-profits to the criminal justice system. When asked if he would share one over-arching piece of advice for advancing DEI, Wayne said, “For everyone to have open, respectful, non-judgmental conversations about cultural differences.”

Wayne is now calling Summerville, S.C. home, as the new Director of Sales for The Post and Courier. He hit the ground running in January, and has so inspired the staff with his collaborative enthusiasm that one of his colleagues coined the term “Waynespiration.” His friendly demeanor and authentic desire to build successful relationships are apparent from the moment you make eye contact.

As a family man deeply rooted in his faith, a certain glow washes over Wayne when he talks about his wife of 37 years, Judy, along with their three daughters,  granddaughter, and grandson. Likewise, he speaks reverently about his mother who instilled strong values at an early age and founded a church, and his brother who is the Bishop of that church.

Not surprisingly, Wayne’s first order of business at The Post and Courier is to see 100 customers in 60 days, and then follow up with recommendations from our full suite of media solutions. “I’m excited to meet customers and gain an understanding of what their goals are and what success looks like for them,” he said.

If you don’t meet Wayne in person over the next 60 days (chances are you will), you might want to keep your eye out for him on the fairway. An avid golfer, Wayne has a handicap of 10.