After nearly nine years with The Post and Courier, Reva Henderson was promoted to Director of Revenue Operations in October 2022.
She started on the ad operation team managing local and extended campaigns and third-party vendor relationships. From there, she became one of the original team members of King & Columbus – a full-service marketing and advertising agency run by Evening Post Industries, the parent company of The Post and Courier. She served as a campaign strategist as well as interim director, and for the past two and a half years, she was the Director of Client Services for King & Columbus.
As Director of Revenue Operations, Reva oversees the advertising department’s day-to-day tasks including campaign implementation, ad design, and production, campaign strategy, and client services and retention.
“Working alongside the new Director of Sales, Wayne Snow, in my new role I am looking forward to getting back to the core of business by finding ways to increase efficiencies and processes for all teams,” Reva said.
Born in Wilmington, North Carolina, and raised in St. Petersburg, Florida, Reva holds a Bachelor of Science degree in Public Relations from Florida State University.
Reva and her husband, Robert ‘Trey’ Henderson, have been married for eight years. They originally lived in Avondale in West Ashley, but have been in Park Circle for the last five years. “We love to see the area up there expand and grow with restaurants, parks, and shops!” she said.
In 2021, her son, Robert IV, was born. Today Reva stays busy working full-time and keeping up with her very active almost 2-year-old.
Last year, Reva was included on the task force to oversee the transition to NetSuite for the advertising department. The new system allows many departments, such as advertising and finance, to work in one system. The program helps with managing the process of ad order entry and with reporting ads and daily advertising functions. Her hard work during the transition earned her The Post and Courier’s Leadership Award in the fourth quarter of 2022.
Her management style combines no-nonsense problem-solving with effective communication and support. Her knowledge of the company and understanding of how tasks should be accomplished provides those in her department with the tools to properly get their jobs done. This approach creates an open work environment for her team, and a relationship built on trust and mutual respect, proving her to be a competent and reliable director.
Outside of work, Reva enjoys going to the playground with her son, taking her dog on long walks and visiting local breweries with friends and family.